Fashion
We had great clients and such a fun team, working on this at Ogilvy. Our challenge? Create a comprehensive, informative B2B campaign and site, served up in a streamlined environment that could reach, and help, companies as small as a Mom & Pop’s, and as large as the Government of Egypt. Leveraging custom solutions for major pain points in business, that tend to present across all industries.
Even bigger challenge? Although grounded in thousands of solid IBM case studies, making it a B2B powerhouse, it also needed to be consumer-facing - and compelling.
Utilizing videos throughout the site, we brought stats to life via funny, folksy and dramatic stories that included flying cars, a diva fashion designer named Maximo you’ll meet here, a flock of sheep & more. All of it reminding: There’s a lot that’s funny and relatable, in business - no matter what business you’re in.